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I remember my first website sale. Some of the sites I built myself, investing my own time and sometimes money, while others I have purchased and then sold for a profit at a later date. When profits are made though, the worst I have done is double my money. On the Internet you might call what I do long term investing since most of the sites I bought were sold no earlier than 18 months time.

The websites I built myself take as long as five years to reach the point of sale, although I could have sold earlier for less or held on longer for more. It took a little over two years to do that. Another trade was a set of sites I purchased 18 months prior that brought in a little over double my initial investment.

In the offline world, returns like that in 18 and 24 months would be considered exceptional and certainly not standard. The world of the web is different. Everything is changing fast , yet with so many websites and so many people online, the size and potential of the market is tremendous. Most of the time I work on whatever my main business projects are at the time, but I keep my eyes on some of the website trading forums to see if bargains come up. When a site matches my criteria, I act fast with an offer, do some basic due diligence and if all things go well, make a deal.

I miss out on more sites than I purchase because other people out-bid me, the site sells before I find it or due diligence convinces me to pass on a particular site. You definitely need to be careful if you want website flipping to be a part time job, it can quickly suck all your time, especially if you choose the wrong type of site. As with most forms of investment, you can make more if you have more to spend.

Most never amounted to anything financially, but one did — that first five figure sale I mentioned earlier. From there, as my income grew, I was able spend more to make more.

Sites that cost more have more traffic and usually bring in more revenue. Traffic tends to bring in more traffic, especially if you focus on websites that are community based. Just as businesses stand to gain the most from existing customers, a website has significant leverage within its current audience. This however requires more time or resources, so you need to consider what roles you want to perform and how much money you want to spend hiring other people, if you do decide to pro-actively optimize the sites you purchase.

As usual the relationship between money and time are converse, if you have one you need less of the other. The great thing about creating a website from the beginning is the learning process.

Nearly all of the sites I built during my first few years online would be considered failures, at least financially. I spent hours and hours building forums that never took off, coding websites that never had more than five readers a day and swapping links to website projects I quickly abandoned due to my constantly changing focus. While I never made money from these sites I learned a TON about how the web works and that foundation of experience laid the path for future successful projects.

Alternatively, you can use any source of funding to start a website portfolio. You can seek investors, borrow money using traditional means like banks, funnel cashflow from other projects into website purchases, look for partners with cash or even get a job and use that money for online investment. If you decide to go into debt to invest in websites, make sure you know what you are doing. There are no guarantees and I recommend you ask yourself how it would impact you if you lost the money invested.

I ask myself this question every time I make a purchase and I never buy unless I know I could still survive if everything went downhill. Buying established forums is great — creating one from nothing is challenging and time consuming. Blogs can make good investments, especially if you are buying one with an established writer or a team of writers and an established readership. On the other hand, sites and blogs using a niche content model , can be a good purchase, depending on the market.

Niche sites generally rely on search engine traffic to bring in readers who are then sent off to other sites through Google AdSense ads or other forms of advertising, which is how money is generated. If you find niche sites with a history of stable traffic targeting markets that, given things remain stable, should continue to grow with the natural growth rare of the Internet, then you may have found yourself a good buy.

I like the source of traffic to be organic and sites that sell products tend to require more maintenance testing the sales page for example and that you possess an insight into that market.

There are plenty of other types of websites for sale, from proxy sites, to social media sites, video sites, MP3 sites, to full blown e-commerce sites. Right from the moment you make a purchase you have the transfer to handle, including the DNS changes, making sure scripts are working and so on.

There may be emails to respond to, moderators to manage and affiliate links or advertising code that needs to be changed. All of these tasks have to get done. You can do them yourself, taking you away from your main projects, or enlist the help of others. If you truly want to keep website investing a part time occupation then you must have help. A tech support person is the first role I suggest you fill — and this is not just for investing in websites. I tell Blog Mastermind students this.

I tell Membership Site Mastermind not public yet students this. I tell everyone the same thing. If you have people you trust, who know websites and scripts and web languages, then the technical aspect of maintaining a website is very easy. It also makes it easier to complete changes you want done, for example — website design changes, optimizing the placement of AdSense code and adding new features.

Beyond technical tasks, you can employ help for basic tasks like email support, forum moderation, liaising with advertisers all the way up to more complicated task such as search engine optimization, split testing different advertising methods and seeking new sponsors.

In my case back when I started I did it all myself, which is why it took five years to build a successful website the first time round. Most of my recent investments require a couple of hours a week of my own time, which usually involved coordinating the people working with me on the sites. The web has grown tremendously in recent years and will continue to grow. Provided you invest in sites that provide value , the size of the market should grow organically as more people go online, which means your investments will grow organically too.

When I first bid for sites at Flippa there was little experienced competition lots of newbies like me at the time. That said, flipping sites is still a very unique thing to do and while there is competition, it really is a laughable amount compared to other forms of investment.

Ed Dale always makes the point that when looking to purchase websites you should consider your existing business model and find sites that can plug straight into it.

I hope you enjoyed this article and you use it as inspiration to start your own website portfolio as a part time activity.

Yaro is a serial entrepreneur, blogger, podcaster and digital nomad. Thanks for the heads up! Lovely graphics and lots of information Yaro….. Websites trading and investments seems to have a lot of parallels to real estate investing. Wow, I was missing those meaningful strategic posts of yours. But I would add, anyone who wants to do it should first try building few sites from scratch and making some money from them. If you are thinking about buying websites, start small.

Yaro, can you recommend a tech person that you hire for your web properties? There is no foolproof method, you just have to keep looking and when you find someone give them lots of work and treat them well. Currently, I am learning about flipping websites on the Internet. Thanks for giving such a valuable information. But do you advise people to build blog from scratch and flip it?

I think buyers tend to purchase static or membership sites as they do not wish to maintain the blog themselves. After all, blogs need to be updated frequently. It might be slow if you start from scratch, but we all start somewhere. I hope you will do a post on it. If anyone can answer my question, I know you can. Which means they are not helping my rankings nor bringing me much traffic.

My blog uses a different program Word Press than my regular site DreamWeaver php. Is that why? Or is this something new that Google has started to separate all the blogs from their regular search results? That could account for what you are experiencing.

I use WordPress here myself. If you hear anything about Google shifting all the blogs to blog search instead of regular search engines, would you please let me know. I finally found your site by searching for your name. I suspect Google has made changes that downplay search results for blogs. If so that would certainly effect your readers. What tool are you using to count backlinks? Try Yahoo Site Explorer to look up your backlinks instead. It tends to overcount rather than undercount, but at least you will be able to see if the links are there.

As Usual, perfect for Yaro. Thanks Yaro. Yaro, Very helpful article. I appreciate the way you described the different types of websites that are good candidates for purchasing. This is something I will consider. I understand that this is an investment,but will you think it is wasted to put so much effort then you sell it? Your article is so inspired me. Hi Yaro, tx for the great read!

I agree that website a best investing, i make around thousands of dollar per month. This Blog is a killer… I can feel the power. Great tips on flipping and selling websites.

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I remember my first website sale. Some of the sites I built myself, investing my own time and sometimes money, while others I have purchased and then sold for a profit at a later date. When profits are made though, the worst I have done is double my money. On the Internet you might call what I do long term investing since most of the sites I bought were sold no earlier than 18 months time. The websites I built myself take as long as five years to reach the point of sale, although I could have sold earlier for less or held on longer for more. It took a little over two years to do that. Another trade was a set of sites I purchased 18 months prior that brought in a little over double my initial investment. In the offline world, returns like that in 18 and 24 months would be considered exceptional and certainly not standard. The world of the web is different.

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