Jordan spieth first under armour contract
Under Armour, Inc. Under Armour was founded on September 25, by Kevin Plank , a then year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D. From his grandmother's basement, Plank moved to Baltimore.
How Under Armour Lost Its Edge
While may have been a comparative "down" year for Dallas-based golfer Jordan Spieth after 's high of two majors, he's hoping to get off right.
While Spieth is already touring the world playing in the shoe, Under Armour says the Spieth One will have its retail debut March 1. Jordan Spieth officially launched his first signature Under Armour shoe. And he did so in style. The UA folks are pitching the shoe as having been engineered "down to a science" much like Spieth has done with his golf game. So what the heck does that mean?
The shoe has "features," as this UA marketing video will vaguely try to explain. No word yet if there will be a pink offering so Spieth can rock this Players Championship practice round look again. An excerpt of Nichols' story :. With his remarkable year opening many doors, Spieth ventures into territory explored by only a handful of athletes.
He has the chance with Under Armour to usher in the next era of golf with his own brand of apparel and equipment a la Woods with Nike. Under Armour, which in August filed for three trademarks for Spieth's logo, has started a marketing push around him to accompany its expanding presence in the golf industry. The logo will be featured on golf shoes, pants, jackets, hats and eye wear.
His incentive-laden contract with Under Armour should keep him among the highest-paid golfers. His earnings will increase with royalties from sales of his gear, which hits the market in The bold move, which helped pave the way for Spieth earning his card, has paid dividends to Under Armour. The original five-year deal was redone early this year to keep Spieth on board through at least In Spieth, Under Armour has the perfect pitchman.
He connects with audiences of all ages - a no-fear athletic golfer who appeals to the millennials but who also incorporates Under Armour's athletic mission with old-school humility. The exposure from Spieth's wire-to-wire Masters victory, in which he tied Woods' all-time scoring record, was monumental for Under Armour. So we ask you, oh SportsDay reader, would you rock Jordan Spieth's new shoe on the golf course? Get the latest D-FW sports news, analysis and opinion delivered straight to your inbox.
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Under Armour ripped up Jordan Spieth's old contract before he won his first major and gave him a year deal, and it's already paid off big. That the debate is even viable means that Spieth's Under Armour contract is probably in the ballpark of the $ million one McIlroy reportedly.
What caught the former NFL player's eye was the young golfer's competitiveness. Jordan is one of those guys. Over intense games of table tennis and cards, the two forged a bond that's paying off spectacularly for Under Armour. In January , the Baltimore-based sports apparel brand signed Spieth, then 19 years old and a two-time U.
Once heralded as the next Nike, the sportswear giant has been hurt by slumping sales and unflattering revelations about its corporate culture. By Julie Creswell and Kevin Draper.
While may have been a comparative "down" year for Dallas-based golfer Jordan Spieth after 's high of two majors, he's hoping to get off right. While Spieth is already touring the world playing in the shoe, Under Armour says the Spieth One will have its retail debut March 1.
Under Armour's gamble on Jordan Spieth paying off
Danzi is no longer representing Mahan. Kevin Plank, CEO and founder of sports apparel maker Under Armour, poked his head into the office of the company's director of golf. It was January , and Plank was on the verge of signing a four-year sponsorship deal with a golfer largely unknown to sports fans, much less the general public. There's a lot of laughter at Under Armour these days, because the golfer in question is Jordan Spieth, the year-old who won the Masters last weekend while outfitted in Under Armour apparel from head to toe. But Mary O'Connor, senior vice president of sports with The Marketing Arm in Dallas, said the impact of Spieth's victory on Under Armour cannot be measured yet as the company generates more sales in golf apparel and shoes. Under Armour has capitalized on that beautifully.
Jordan Spieth does it again for Under Armour
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He also delivered big time for his sponsor, Under Armour Inc.
Under Armour is a leading inventor, marketer, and distributor of branded performance athletic apparel, footwear, and accessories. Founded in , UA entered the golf apparel market in the early s, but its golf business took off after the company signed Jordan Spieth at the beginning of Jordan Spieth is under contract with Under Armour through Photo courtesy: Under Armour.
Under Armour Hits a Hole-In-One With Its Jordan Spieth Sponsorship
After all, Under Armour is a sportswear company that has marketed its moisture-wicking apparel to high-performance athletes, typically not the demographic people tend to associate with golf. Or at least that they didn't used to. But when that up-and-comer became only of one six golfers ever to win the Master's and U. Open in the same year, Under Armour's contract with Jordan Spieth was soon considered one of the shrewdest sports endorsement contracts since Nike NKE - Get Report signed another up-and-coming year-old golfer in While it's unlikely Under Armour can match Nike Golf's size anytime soon, the question is whether or not Spieth can make Under Armour synonymous with golf as the young Texan gears up this week for the third leg of the Grand Slam The British Open. So far, Under Armour is off to a great start. The exposure for UA has been equally dramatic. But when Spieth put on the green jacket in , the company received three times as much coverage. Although the financial details of Spieth's contract are unknown, the golfer was reportedly paid "Tiger-like numbers" when his contract was renegotiated this past January and extended for 10 years, just before Spieth's Master's win. UA has made the most of its investment by covering Spieth with UA logos. At the U. Open, no fewer than 16 UA logos were spotted on his shirt, pants, hat and even his shoes.
Under Armour Signs 10-Year Extension With Golfer Jordan Spieth
Jordan Spieth is the face of golf and Under Armour. In January , Under Armour made Spieth, then a year-old, the face of the company's fledgling golf wing. Then, in January , Under Armour scrapped the final two years of that deal and gave Spieth a new year contract. That's right. Under Armour, which barely had a presence in the golf world five years ago, has arguably the face of the sport locked up through While we don't know how much Under Armour is paying Spieth — golf deals are often heavily incentive-based — it was a huge commitment for a young golfer who had yet to win a major. It also sounds like the company went all-in on the year-old. Of course, Spieth was not an unknown commodity, having won the US Junior Amateur Championship twice, and Under Armour still had to persuade the youngster to wear its logo head to toe. According to Rovell, Under Armour had three things going for it :.
